Amazon’s Kindle Fire takes the Second Spot after Apple in Tablets For Q4 surpassing Samsung

Tweet

Amazon’s Kindle Fire has taken the No. 2 spot in tablet sales for the fourth quarter, surpassing Samsung, and coming in behind Apple’s iPad. The Kindle Fire’s strong sales shipped 3.9 million units in the fourth quarter, and took a 14 percent of the tablet market. The 7-inch tablet has defiantly struck a chord with consumers and showed that the form factor is very viable.

Samsung with its Galaxy Tab line of tablets had weaker sales than its competition, only shipping 2.4 million units for the fourth quarter, slipping to 8 percent of the market, down from 10 percent.

Apple shipped 15.4 million units during the fourth quarter, taking 57 percent of the market, down from 64 percent in the third quarter. Android tablets and the Kindle Fire have taken a bite out of Apple, but the company faced even more competition from its own mobile device, the iPhone, according to Rhoda Alexander, Senior Manager of tablet research for IHS.

The tablet market as a whole rose 55 percent to 27.1 million units, according to IHS.