Showing posts with label adobe. Show all posts
Showing posts with label adobe. Show all posts
Tuesday, March 6, 2012

Adobe patches Flash Player for second time in 20 days

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Adobe today patched a pair of critical vulnerabilities in Flash Player and told IT administrators to apply the update within 30 days.

The update was the second for Flash this year; Adobe last patched it less than three weeks ago.

"These vulnerabilities could cause a crash and potentially allow an attacker to take control of the affected system," Adobe acknowledged in an accompanying security advisory issued around 3 p.m. ET.

One of the bugs was a memory corruption vulnerability in Matrix3D -- an Adobe ActionScript class that determines the position of three-dimensional objects in Flash -- and, said Adobe, "could lead to code execution."

The second, less serious vulnerability, was labeled an "information disclosure" bug.

Unlike last month's Flash update, attackers have not yet begun exploiting these vulnerabilities, said Adobe.

Because of that, Adobe tagged today's Flash Player update as "Priority 2," the midpoint of a new three-label advisory system the company quietly announced last week in a blog post by David Lenoe, group manager of Adobe's product security incident response team.

Arguing that "All critical security updates are not created equal," Lenoe said Adobe was instituting a three-step update recommendation ranking.

Priority 1 will be reserved for updates Adobe believes should be applied immediately by consumers, and within 72 hours by enterprises. These updates, said Lenoe, will patch so-called "zero-day" bugs that are already being exploited by hackers.

By that definition, the Feb. 15 Flash update would have been pegged as Priority 1.

Priority 2 updates -- such as today's -- should be deployed "soon" said Adobe, and suggested that corporate IT administrators roll them out within 30 days. "[These updates] resolve vulnerabilities in a product that has historically been at elevated risk ... [and] based on previous experience, we do not anticipate exploits are imminent," said Adobe last week.

Finally, Priority 3 updates will be those that Adobe will recommend administrators apply "at their discretion" because they "resolve vulnerabilities in a product that has historically not been a target for attackers."

Lenoe said the new priority ranking took into account historical attack patterns, the type of bug, the software affected and mitigations that may be available. Adobe will also continue to broadcast its already-in-use ratings, such as "critical," alongside the new priority labels.

"It's basically 1 for now, 2 for tomorrow and 3 for maybe," said Andrew Storms, director of security operations at nCircle Security, in an interview conducted Monday via instant messaging.

Storms also saw the new rankings as a logical move for Adobe, which has adopted several of Microsoft's security practices, including the latter's development process and for some products a regular patching schedule.

"This totally is a Microsoft catch up," said Storms of Adobe's new system, comparing it to Microsoft's monthly deployment recommendations of its Patch Tuesday updates. "It's almost the natural progression of any vendor that is doing regular security bulletins."

He also praised Adobe for the move, even though he said enterprise IT administrators would like more patching granularity from the San Jose, Calif.-based company.

"It would be more worthwhile for IT if there were more than one update today, so we would stack the Adobe bulletins and decide where to put resources," he said, referring to the two patches included in Monday's update, one obviously more important than the other.

"Nonetheless it is a nice, quick ranking that lets me take one look to see whether the Adobe update addresses a zero-day [and if it does not], I can probably wait a day to assign resources to investigate," Storms added.," Storms added.

Adobe credited two Google security researchers, Tavis Ormandy and Fermin Serna, with reporting the Flash bugs.

Yesterday, when Google patched Chrome 17, it also refreshed the Flash Player bundled with the browser to include the patches Adobe issued to others today.

The patched versions of Flash Player for Windows, Mac, Linux and Solaris can be downloaded from Adobe's website. Alternately, users can run Flash's update tool or wait for the software to prompt them that a new version is available.

Android users can retrieve the new version from the Android Market.
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Monday, March 5, 2012

Toshiba ties up With Adobe to Launch LeanPrint

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Toshiba America Business Solutions, Inc., (http://business.toshiba.com), a leader in managed document services that helps organizations reduce cost by printing smarter, working safer and conserving resources, today announced a partnership with Adobe to launch Adobe® LeanPrint, a desktop print optimization software that reduces paper and toner consumption by optimizing page layout. Using LeanPrint, organizations can achieve average savings of 40 percent when printing typical office documents.

Toshiba is Adobe's first partner to go to market with LeanPrint and a key collaborator in its development. Starting today, a free 30-day trial version of LeanPrint is available for download at http://business.toshiba.com. LeanPrint is also available for purchase at $99 per PC user or through an innovative subscription program at $36 per user per year and available to Toshiba's customers via its channel partners.

"Like Adobe, Toshiba is focused on helping businesses print smarter. That's why we joined forces to bring LeanPrint to market and why Toshiba is proud to be Adobe's first technology partner for LeanPrint," said Bill Melo, vice president of marketing, services & solutions, Toshiba America Business Solutions, Inc. "Together, Toshiba and Adobe have pioneered a new science of printing less. Using LeanPrint, documents are more elegant, readable and shareable through intelligent technology that optimizes the content. In the end, LeanPrint promises to revolutionize the way we all print at home and in the office by saving time, money and ultimately the environment."

"Adobe's goal is to bring LeanPrint's cost savings to as many businesses and individual customers as possible," said Raman Nagpal, senior director and general manager, Print and Scan Business at Adobe. "We're excited to join forces with Toshiba and work with customers who want to streamline workflows and increase efficiency in all printing jobs, large and small."
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Saturday, March 3, 2012

Adobe launched Adobe Photoshop Touch for iPad 2

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Adobe Systems Incorporated has announced that Adobe Photoshop Touch is now available for iPad 2, via the iTunes App Store. The announcement was made at the ongoing Mobile World Congress 2012.

According to the press release, "Adobe Photoshop Touch offers core Photoshop features, as well as new capabilities for creating and sharing in an app custom-built for tablets.

 The app is a central component of Adobe Touch Apps, a family of six intuitive touch screen applications, inspired by Adobe Creative Suite software. iPad versions of the other Adobe Touch Apps are expected later this year."

"Photoshop Touch gives users the ability to combine multiple photos into layered images, make essential edits and apply professional effects to create beautiful artwork, touch up photos, paint, lay out ideas and much more. The Scribble Selection Tool allows users to easily extract objects in an image by simply scribbling on what to keep, and then what to remove. With Refine Edge technology from Photoshop, even hard-to-select areas with soft edges are easily captured when making selections. Photoshop Touch helps users quickly find images and share creations through integration with Facebook and Google Image Search."

"People will be amazed with what they can create on the iPad using Photoshop Touch," said David Wadhwani, senior vice president and general manager, Digital Media Business Unit, Adobe. "Photoshop Touch combines the magic of Photoshop and its core features with the convenience of a tablet, bringing image-editing power to the fingertips of millions of people."

The app is one of a series of six Adobe touch apps that is optimised for touch and tablets. This will enable image-editing on the iPad.
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Saturday, February 18, 2012

Adobe confirms new zero-day Flash bug

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Adobe on Wednesday patched seven critical vulnerabilities in Flash Player, including one reported by Google researchers that hackers are using in "active targeted attacks." The bug attackers have been exploiting is a cross-site scripting (XSS) flaw in the Flash Player plug-in used by Microsoft's Internet Explorer (IE).

"This update resolves a universal cross-site scripting vulnerability that could be used to take actions on a user's behalf on any website or Web mail provider, if the user visits a malicious website," read the Adobe security advisory that accompanied yesterday's Flash update. "There are reports that this vulnerability is being exploited in the wild in active targeted attacks designed to trick the user into clicking on a malicious link delivered in an email message."

The attack only works against IE.

Adobe said the other six vulnerabilities, all rated critical like the XSS bug, were memory corruption flaws or security bypass bugs that "could cause a crash and potentially allow an attacker to take control of the affected system."

Google was credited with notifying Adobe of the XSS vulnerability, but Adobe did not note when Google filed the bug report or how long attackers have been exploiting the bug.

To patch the vulnerabilities, Adobe updated Flash Player 11 and Flash Player 10 on Windows, Mac OS X, Linux and Solaris, and Flash Player on Android.

Also on Wednesday, Google updated Chrome to offer the newly-patched Flash to its users. Google has packaged Flash Player with Chrome since April 2010, and remains the only browser that contains its own copy of Flash Player.

Last week, Adobe confirmed that its next target for a "sandboxed" Flash Player would be the plug-in for Internet Explorer. But Adobe confirmed that even if the defense had been in place, the active attacks exploiting the just-patched XSS vulnerability would still have succeeded.

"The universal [XSS] vulnerability breaks the same-origin security model in the browser and allows the attacker to 'make clicks' on behalf of the user in a way that is normally not allowed," said Adobe spokeswoman Wiebke Lips in an email reply to questions. "All of this activity occurs within the browser context, so running the browser in a low-rights sandbox would not change the behavior of the attack. Even if we had a rock-solid sandbox in place for Flash Player on Internet Explorer, this vulnerability could have been exploited the same way."

Adobe finished a sandboxed Flash for Chrome in 2010, and has just launched a beta of sandboxed Flash for Mozilla's Firefox on Windows Vista and Windows 7.

Wednesday's Flash update was the first this year for the media player, but the software has required aggressive patching: In 2011, Adobe fixed Flash flaws nine different times.

The patched versions of Flash Player for Windows, Mac, Linux and Solaris can be downloaded from Adobe's website. Alternately, users can run Flash's update tool or wait for the software to prompt them that a new version is available.

Android users can retrieve the new version from the Android Market.
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Thursday, December 1, 2011

Adobe to Acquire Efficient Frontier, Leading Digital Ad Buying and Optimization Platform

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Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire privately held Efficient Frontier, a leader in multi-channel ad buying and optimization. Adobe solutions are central to how digital marketing and advertising is created, managed, executed, measured and optimized. Adobe currently captures approximately five trillion digital transactions per year for more than 5,000 customers, including many of the world’s largest advertisers, publishers and advertising agencies.

The acquisition of Efficient Frontier will add multi-channel ad campaign forecasting, execution and optimization capabilities to Adobe’s existing Digital Marketing Suite. Along with the Suite, Adobe’s digital marketing capabilities include an enterprise-class data management platform, a leading video ad management and monetization platform, and an enterprise content management system. Adobe will continue to build upon the foundation of its independent ad buying and optimization platform for search, social and display, enabling the company to offer a more complete suite of capabilities to digital marketers, advertisers and publishers for reporting and analytics, personalized experiences, multi-channel campaign management and media monetization.

“With the explosion in global Internet advertising, our customers need to know where, when and how to spend their digital marketing dollars to get the greatest return,” said Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing Business. “The addition of Efficient Frontier will give our Digital Marketing Suite customers a leading platform for turning ad spend into business impact.”

“Adobe’s vision of digital marketing is perfectly aligned with the Efficient Frontier approach — use data and intelligence to manage risk and drive ROI across a growing number of digital channels,” said David Karnstedt, president and CEO, Efficient Frontier. “Adobe customers will have greater insight into how their social, search and display spend impact one another and how to optimize their cross-channel campaigns.”

Social Marketing
Efficient Frontier will bring to Adobe a social ad buying capability for Facebook, which leverages Efficient Frontier’s optimization algorithms to predict results and drive greater ROI. Additionally, a marketer can upload various creative elements into the solution and it will automatically generate ad combinations. These capabilities will be integrated with the Facebook ad buying functionality currently available with Adobe® SearchCenter+.

The acquisition will also bring a social marketing engagement platform, offering customers tools and services to help them build, manage, monitor and measure their brand presence across the social web. Adobe will combine this social engagement capability with Adobe SocialAnalytics, an analytics solution that moves beyond social monitoring to tie social media to business results.

Search Marketing
The Adobe Digital Marketing Suite features a paid search management solution, SeachCenter+. Efficient Frontier will extend this search capability with a complementary search portfolio optimization system. These solutions will be combined, creating a market-leading search optimization solution that scales from mid-market to the largest enterprises and agencies.

Display Marketing
Efficient Frontier brings its experience in search optimization to display advertising with a real-time bidding system to increase ad performance on major display inventory sources. This bidding system utilizes Efficient Frontier’s algorithms, which will learn using site traffic and conversion data from the Adobe Digital Marketing Suite, and will complement the Adobe Dynamic Ad Targeting solution which dynamically generates display ads with personalized messaging and offers. The integration of Efficient Frontier and Adobe Digital Marketing Suite capabilities will give customers a more complete view of their display advertising campaigns and provide a unified ad-to-site optimization system to increase qualified clicks and conversion rates.

Multi-Channel Optimization
The auction-based buying process for search, display and social media puts marketers under pressure to decide what and where to bid. Efficient Frontier takes the guesswork out of the process by using an algorithmic approach to generate optimized bids and allocate budget across digital channels for maximum return on investment. The customizable algorithms are built on the marketer’s historical performance data from the search, display, and social marketplaces as well as conversion data from the marketer’s websites and offline sources. The Efficient Frontier algorithms will especially benefit from the clickstream data and conversion metrics captured by the Adobe Digital Marketing Suite. Adobe customers will be able to develop predictive models and simulations that are highly accurate and actionable.

The completion of the transaction, which is subject to customary government approvals and the satisfaction of other customary conditions, is expected to close in the first quarter of Adobe’s 2012 fiscal year. The potential financial impact to Adobe of this transaction is not reflected in financial targets previously provided by Adobe. Until the transaction closes, each company will continue to operate independently and additional information regarding the potential financial impact to Adobe will be provided following the completion of the transaction.

Efficient Frontier FAQ (PDF,6k)

Forward-Looking Statements Disclosure
This press release includes forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that are subject to risks, uncertainties and other factors, including the risk that the acquisition of Efficient Frontier will not be consummated, as the transaction is subject to certain closing conditions, risks and uncertainties related to Adobe’s ability to successfully expand its business in multi-channel digital marketing and Adobe’s ability to integrate Efficient Frontier’s technology into other products and services offered by Adobe. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including statements regarding: the financial impact of the transaction to Adobe; the anticipated timing of filings and approvals relating to the transaction; the expected timing of the completion of the transaction; the ability to complete the transaction considering the various closing conditions; the ability of Adobe to expand its business in multi-channel digital marketing; the growth of this market and other anticipated benefits of the transaction to Adobe; the ability of Efficient Frontier technology to optimize cross-channel advertising campaigns; the ability of algorithms contained in Efficient Frontier’s products to leverage data captured by Adobe’s Digital Marketing Suite and other products; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. These risks, uncertainties and other factors, and the general risks associated with Adobe’s business, could cause actual results to differ materially from those referred to in the forward-looking statements. The reader is cautioned not to rely on these forward-looking statements. All forward-looking statements are based on information currently available to Adobe and are qualified in their entirety by this cautionary statement. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not assume any obligation to update any such forward-looking statements or other statements included in this press release.

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

Courtesy: Adobe Press Release
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